Virginia's Statewide and District ITS Architectures
Status: Existing
Description: The goal of RM3P's Dynamic Incentivization (DI) is to incentivize and reward targeted Virginia commuters who are willing and flexible to safely change their travel patterns in a way that improves the efficiency of the transportation network as a whole and benefits all commuters traveling from, to, or through Northern Virginia. The core of the project features a mobile app, GoMyWayVATM, which is supported by an innovative and robust incentive engine architecture, programmed to deliver both the real–time dynamic incentives and ongoing loyalty and challenges incentives and rewards. Incentives and rewards are not just a one–time offering but will be sustained throughout the duration of the project. To that extent, partnerships with incentive sponsors and donors are critical to the project's sustainability. Additionally, the DI project aims to transcend the traditional Travel Demand Management (TDM) deployment by developing an expanded user–centric Active Demand Management (ADM) congestion–mitigation framework founded on a behavior change platform. The overall objective of DI is to raise awareness of commuting options, mitigate traffic congestion and improve air quality.
Stakeholder: RM3P Collaborative
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